Proud to be part of  years old Women's Education Institution
Explore the foundational concepts of marketing analytics, including key metrics, customer segmentation, and consumer behavior analysis. Learn practical data retrieval and analysis techniques using Python, and discover how to leverage insights to optimize marketing strategies and drive business growth.

Course Highlights

  • Practical, hands-on approach
  • Cutting-edge techniques like RFM analysis
  • Emphasis on Python integration
  • Focus on optimization strategies
  • Industry-relevant skills aligned with market demands

Top Skills You'll Learn

  • Introduction to Marketing Analytics Using Python and Machine Learning: Definition, Scope, Metrics, Tools.
  • Basics of Python for Data Science
  • Installation of Python
  • Getting Started with Python Data Types
  • Data Manipulation Using - Pandas, Numpy
  • Data Visualization Using - Matplotlib, Seaborn
  • Data Cleansing and Data Preparation
  • Handling Missing Values
  • Treatment of Outliers
  • Spend Score Prediction: Regression Analysis, Data Preparation, Model Building.
  • Customer Lifetime Value: Calculation Methods, Factors, Strategy Application.
  • Churn Modeling: Logistic Regression, Data Prep, Model Building, Evaluation.
  • Customer Sentiment Analysis: Techniques, Tools, Data Preprocessing, Interpretation.
  • A/B Testing: Purpose, Components, Experimental Design, Statistical Analysis.
Accredited Training Partners

Eligibility Criteria

  • Diploma holder, Graduate, Final Year Appearing students, Working Professionals who want pursue a career in Data Science
  • Graduate / Post Graduates, Industry Professionals, those who want to reshape their IT Career
  • The candidate with a bachelor’s degree in any discipline including Engineering, Science, Commerce, Medicine, Agriculture, Pharma, Mass Media, or any other branch of education
  • Candidate with professional qualification like CA, ICWA, CS is also eligible for this course
  • Candidates appearing for the final year bachelor’s degree/equivalent qualification examination
  • Those who have completed the degree requirement and are awaiting results can also apply

Insights from Students

The part time PGP is a very comprehensive course.Suitable to persons from all age groups.Faculty is a good combination of academicians and experts from industry.The course is helpful for getting knowledge as well as placement.

Ketaki Kher

The teaching at MKSSS AIT is very organized and the trainers are experienced people from industry... really useful for the current work I am doing. At the same time the teachers from AIT give enough lab time to try our hands at.. enjoying learning here!!!

Meenakshi Kulkarni

Glad to participate in the weekend PGP course. Knowledgeable and helpful faculty. Course content is comprehensive, and attention is given on an individual basis

Saloni Malwade

AIT's Remarkable Placements

The Academy of Information Technology (AIT) is a leading force in Data Science, Machine Learning, and Artificial Intelligence, evident in its remarkable placement record. AIT's curriculum stays current with industry trends, ensuring graduates are well-prepared and at the forefront of advancements in data science, machine learning, and AI.

AIT is the best place for people who want to succeed in data science and artificial intelligence. With our focus on excellence, extensive industry relationships, and innovative teaching approach, we pave the way for your achievements.

AIT's Competent Instructors

At AIT, our teachers are experts in Data Science, Machine Learning, and AI. They're chosen for their top qualifications and real-world experience. This means students get a great education mixing theory with practical skills.

Meet our accomplished faculty and discover how their passion and knowledge empower the next generation of professionals in data science and AI.

    This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

    Enquire Now

    Ready to explore the world of data science and AI? Send your queries to learn more about our courses. Don't miss out—start your journey today!
    Scroll to Top